To help launch one of EA's newest video games, Kingdoms of Amalur: Reckoning, we created themed benches for people attending E3 2011 to sit upon. We sculpted blocks of foam to resemble large slabs of rock with skulls and human remains protruding from the sides. The hard coated pieces were then painted to have a hellish, fiery appearance, mimicking the artwork located within the exhibit. Incorporating creative theming such as this is a great way to better immerse an audience into the experience.